Using Business Phone Numbers to Successfully Track Marketing Campaigns

Running a business can sometimes be more difficult than it needs to be. This is often because certain business options might not be considered or they aren’t monitored or carried out in the right way. You will often find different business services are available from consultants many of which are used by businesses during the set up process but can some times be forgotten about later on in a businesses life. For example you may use business plan services to put together a business plan when you’re starting up a business but many successful businesses don’t think to do this when they are seeking further investment.If you have a website you can track the success of online marketing campaigns by looking at which websites and search engines are delivering traffic to your website. You can even pin this down to the particular key phrases visitors are typing into search engines to find your site. You can use email forms on a website to track how many of these visitors are turning into enquiries or quote requests. If you are using pay per click advertising you can use a small piece of code to track how much you paid for a visitor and how much it cost to convert the visitor into a customer.Business phone numbers are another great way of tracking the success of different advertising material. It is easy to setup multiple free phone 0800 numbers using a business phone number service. You could use unique phone numbers for your website and any promotional leaflets or booklets. Using the call statistics software you get with these numbers you can see which are the most successful. This way you can test different advertising methods by seeing how many phone calls they generate. You can even see the duration of each phone call and whether it was answered or not.You could also try using different types of business number such as 03 and 0845 numbers. You may find that a 0845 number is more memorable and therefore more useful for your business. No matter what type of business phone numbers you decide to use you will find that they provide many useful statistics as well as other free services such as call divert.